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What exactly is a startup?

I have changed my mind about what an orthopedic startup is.We all casually toss the word “startup” around without any regard

The unexpected talent shift

For the first time, Orthopedic companies have access to an abundant pool of talent.  This is a real phenomenon caused

9 real hiring tips for you

Hiring top talent is the lifeblood of any thriving company, often more critical than sales, product development, or finances. Despite

Do not work here.

A quick PSA to my US friends in orthopedics (my opinion based on a thousand conversations with people in orthopedics).

Hire opposites

Lesson #23 from 30 lessons for emerging orthopedic companies. Leaders should hire skills that are totally complementary to themselves.  This

The 7 deadly sins of strategy.

Shared by Jeroen Kraaijenbrink on LinkedIn Why do strategies fail? And why do they fail to be effectively executed so

25 Ortho Startups to watch this year

https://www.medtechpulse.com/article/infographic/25-orthopedics-startups-to-watch-in-2022 When industry experts discuss the most promising innovation in the context of MedTech, they often refer to trends such

Who is going to bell the cat?

Every year people inside orthopedic companies propose game-changing new ideas that nobody is brave enough to execute. Fear prevails to

Run away!

I believe that surgeon-founded/owned orthopedic startups are doomed from the beginning. This belief is based on decades of ortho history.

Moats

Many successful orthopedics companies create moats to give themselves a temporary competitive advantage.  These moats are thought of as “defense”

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