Orthopedic companies have a blind spot that software companies don't have. I believe that Ortho companies can learn a lesson from the software companies.
Software companies race to develop the"minimum viable product" or MVP. They get their MVP into the hands of a small group of customers as early as possible.
Definition: The minimum viable product (MVP) was coined during the DotCom boom. The MVP allows a team to collect the maximum amount of learning about customer experiences of a new product with the least amount of effort.
An MVP is a barely useable product and it's a starting point. Reid Hoffman insists that you should be embarrassed by your first product release used in the field. If you are not embarrassed then you have released the first product too late.
With their MVP product in hand, successful startups then aggressively collect feedback from early customers (usually family and friends). This early feedback enables them to redesign and go to version 2.0 as fast as possible. The final product is not launched yet. Most customers will never know about the early MVP product.
Why do this?
Because perfectionism kills startups. Don’t let ...
