I watching many orthopedic device companies trying to reach surgeons online and become relevant on digital media.
I have noticed that there is a recent trend of companies posting pics of product boxes before procedures on LinkedIn. This is similar to "unboxing" videos of consumer products. Proud surgeons, nurses and reps can be seen expressing their endorsement and advocacy of new products by posing with the box before surgery.
OK, this is a good start in your digital media strategy, but... there are much more effective ways to leverage digital media to drive surgeon engagement, exposure and new sales leads.
Let me share seven overlooked digital executions for your ortho company.
1 - Surgeon Interviews
Use your team in the field to capture short interviews using cell phones, record video interview with surgeons during and after procedures. The big opportunity with these interviews is that they create multiple forms of content. You can post each one on YouTube (video) and podcast platforms (audio) and LinkedIn postings (written).
2 - Product Demos
We have all watched "unboxing" videos on YouTube. Create unboxing demos of your devices and instruments to show how it all work...
