It’s harder EVERY DAY to get noticed on LinkedIn. There are 170 million users on LinkedIn in the US alone. Then 2 million new pieces of content are uploaded daily on LinkedIn. When you upload a post organically, your post only shows up in only 10% your #1 contacts.
So what is a little Orthopedic company with a fixed budget supposed to do?
I am going to share 8 proven techniques that we have used successfully.
#1 - Use Videos for Organic Posts AND Ads:
Videos are ranked higher by the LinkedIn algorithm. High quality videos that are DIFFERENT get noticed faster. This is straight from the LinkedIn staff themselves: “Be BOLD.”
#2 - Target Riiiiight Here. Use geo-targeting for Ads:
You can laser focus your ad spend into specific countries, states, and cities. When you do so, and in conjunction with other targeting that is set, you ensure that only people in those cities see your ads.
#3 - Target Job Title and Job Function Targeting for Paid Ads:
Go even further by targeting specific job titles and companies to really get the most bang for your buck. When setting up ad campaign audiences, use the built-in “Forecasted Results” tool on the right side of the page to...
