This is the 19th in a series of 6-Question interviews with leaders who are challenging conventional thinking in Orthopedics (read other interviews here).
I have been following ReJoint for years now, back when it was just an idea. It is refreshing to see a startup throw all the latest technology at an old problem - joint replacement.
I sat down virtually with Gian Guido Riva, the Founder and CEO at ReJoint, to ask him 6 questions.
1. How did REJOINT get started? Take us back to the lightbulb moment. We would love to hear the backstory.
REJOINT was conceived to innovate in a mature and very conservative sector, where therapeutic solutions do not always meet the needs and expectations of patients and surgeons. The idea behind REJOINT was born in 2014 when trying to interpret the great taboo of those times, for example, the growing dissatisfaction of increasingly young and demanding patients in total knee replacement, also the proactive comparison with surgeons with a broad and shared vision and on the basis of a very thorough study of literature. Then I remembered that there was a 14-20% dissatisfaction, today Stryker advertises a figure closer to 35%! [link]
To follow our mis...
