SUMMARYThis article discusses the realities of startup investments and highlights the fact that entrepreneurship does not necessarily lead to riches. The article advises entrepreneurs to focus on building a company with the intention of creating a better world, rather than solely to make money. Examples are provided with data from various sources to illustrate the likelihood of success in the startup industry and highlights the importance of having an honest assessment of the company's total addressable market and its ability to influence market share. The conclusion is that founders should pa...
