REX Ortho is an exciting new start-up company developing novel expandable screws for orthopaedic applications. It is a platform technology with a beachhead indication in nailing proximal femoral fractures using their proprietary F-REX expandable lag screw.
Recently they were a part of the Orthopaedic Research Society (ORS) Business Innovation Competition. They were awarded the top prize based on a 10-page business plan and a 10-minute pitch to a panel of judges made up of experienced orthopaedic executives and an audience of surgeons and researchers at the annual ORS conference.
When asked “what makes a compelling pitch?” Dr Matt Oldakowski, REX Ortho CTO said “A robust and validated set of value propositions”. As a company we listen very carefully to surgeons, payers, patients and potential acquirers to make sure that there is a strong market pull for our devices. Often companies just go through the motions with Voice of Customer research and don’t really listen properly. For example, often engineers going through the mandatory ISO13485 User Needs process don’t take the time to really understand what surgeons are telling them and are then reluctant to take on difficult...
