Understanding the Difference Between Sales and Marketing.
In orthopedics, sales and marketing play distinct yet complementary roles in driving business success. Historically, there has been tension between […]
Underestimated – The lean, profitable and minimalist startup model.
Orthopedic startups is traditionally influenced by the big ortho strategics that use startups as their R&D department. On day one,
Former MiMedx Employee Strikes Back: Accuses Company of ‘Predatory Sales Practices’ and Fraud.
DEFENDANT FIGHTS BACK AGAINST MiMEDX “BLATANT INTIMIDATION” NON-COMPETE SUIT (press release) Ex-MiMedx Employee Caralyn Gargan Files Counterclaims for “Predatory Sales
Don’t follow your passion.
In orthopedics, the advice often given is to “follow your passion.” While passion is important, it’s not enough to guarantee
Zimmer Biomet has partnered with RevelAi Health
Zimmer Biomet has partnered with RevelAi Health to market a new AI tool designed to help with orthopedic care, particularly
The Orthopedics industry is suffocating in complexity—it’s time for a change.
This year, orthopedics is at a tipping point. The products have become too complicated. The systems have grown too complex,
FDA proposing design changes without needing the need of a 510(k).
FDA seeks feedback on predetermined change control plans The guidance describes changes companies can make to medical devices without filing
Understanding Valuation Multiples in Orthopedics.
The orthopedic and spine space has specific dynamics and characteristics that influence valuation multiples. Here are the common PitchBook multiples
Interview with Justin Barad, founder at Osso VR.
State of digital health investment, part 6: Osso VR (MobiHealthNews) Dr. Justin Barad, founder and chief strategy officer at Osso
Stryker acquires Vertos Medical
Stryker press release Dive Brief: Stryker said Thursday it has agreed to acquire Vertos Medical, an Aliso Viejo, California-based company whose
Complexity is the problem. Simplicity is the answer.
Something has to change. Hospitals have staffing problems. Reimbursements are lower each year. Ortho surgeons must perform more cases to
How to achieve personal sovereignty in your Orthopedic career
Learn to reclaim personal sovereignty in your orthopedic career through self-assessment, continuous learning, networking, entrepreneurial thinking, personal branding, and wellness.
Is this a new Trend? Tenet is shifting its focus to ASCs and outpatient care.
Tenet Healthcare, the Dallas-based parent company of United Surgical Partners International, is rapidly pivoting its strategy by selling off hospitals
Plain talk about the FDA’s real incentives.
Most people cannot say this out loud, but I will. When submitting a new device for approval, many ortho companies
FDA Slaps Globus Medical with Scathing Warning Over Spine Surgery Robot Failures
Globus receives warning letter over spine navigation robot (MedTechDive) Globus Medical received an FDA warning letter related to its ExcelsiusGPS
Are orthopedic startups playing it too safe in 2020’s ?
Where are the moon shots today ? In this decade, we just don’t see orthopedic startups taking moonshots like the
3 steps to transitioning into your standing desk
It’s time to stand up! Odds are, you are probably sitting while reading this and you know that sitting most
The Great Resignation 2.0: The Impact on the US Medical Device Industry in 2024
In 2024, the US medical device industry is facing a renewed wave of workforce disruption, part of a broader phenomenon
ZB acquires OrthoGrid for an undisclosed sum.
Zimmer Biomet Signs Definitive Agreement to Acquire OrthoGrid Systems, Inc. (press release) Acquisition Expands Hip Portfolio with Artificial Intelligence-Driven Surgical
Imbalance of jobs and out-of-work people
As we enter late-2024, the orthopedic medical device industry presents a curious case. While loads of qualified professionals find themselves
The true story of how an Orthopedic Surgeon founded a startup, then sold it for $105M a decade later.
From The Operating Room, This Physician Entrepreneur Manufactured His Way To A $105 Million Exit (Forbes) After training for more
Understanding One-Way and Two-Way Decisions.
Decision-making is an essential part of both personal and professional life. Some decisions are straightforward and reversible, while others can
Making sense of the Paragon 28 financial reporting mistakes.
P28 stock recently took a dive and alot of people are asking me what happened. Let me try to shed
Stryker is killing it in ortho.
Stryker plans ‘very active’ M&A, ortho robot launches in 2H (MedTechDive) After another record quarter of orthopedic robot installations, CEO
Ortho startups must help customers simplify work and reduce labor in to find sales traction.
Hospitals and ASCs are at their breaking point with labor issues. If your ortho solution does not help their business,
The rear-view mirror effect
Ever notice how experts nail the past but falter with the future? Most experts are adept at analyzing where we’ve
Isn’t this a bit creepy! An advertisement promoting total joints for younger patients.
Editorial comment: The rising trend of hip and knee replacements among younger patients, as promoted by experts like Dr. Richard
Leveraging culture as a hiring tool in orthopedic startups
Let’s talk about another killer app for orthopedic startups, hiring. If you are a small emerging orthopedic company you can
Finally in late 2024, capital will start to loosen up for the orthopedic risk takers.
The venture capital funding landscape is signaling a shift from a tight money cycle to a more open and risk-on
The unexpected talent shift
For the first time, Orthopedic companies have access to an abundant pool of talent. This is a real phenomenon caused
There’s a new CDRH Director in town ! What will change for orthos ?
CDRH Director Shuren to step down after 15 years Michelle Tarver, deputy director for transformation, will serve as acting director
A look back at Kyphon
Kyphon was a great startup that created a brand new treatment category and grew it exponentially. Look at these sales
The future of ortho startups.
I believe that the future of ortho startups will be completely different from what we see today. These companies will
Why Startup ideas die in a BigOrtho culture.
Most BigOrtho employees are smart, well-trained, and well-educated. However, they usually cannot move an innovative idea forward through the organization.
The real reasons why a VC passed on your startup
Originally published on Forbes in multiple parts. Part 1 here. You’re more likely hear about the companies that venture capitalists said
From concept to acquisition with 3 different CEO skillsets.
Going from the first product concept to sales growth and acquisition in an ortho startup can be a long and
Why does selling new orthopedic solutions take forever?
Sales pros…. I want your opinion. email me at tiger@tigerbuford.com In our beloved orthopedics sector, the sales cycle seems to
🦴 You’re not out of the loop… you’re just out of BoneChat.
Sharing a few pearls of wisdom recorded from BoneChat discussions. Join BoneChat here – https://bonechat.com/ (FREE 1st month) 🎥 Samples
The orthopedics iceberg.
Orthopedics has been good to most of us. We all know that it’s an industry that genuinely helps people. Our
Managing Up vs. Managing Down – the Double-Edged Sword of Leadership in Orthopedics
Talking with hundreds of orthopedic company leaders, I often hear that so-and-so is great at managing up and keeps the
The elephant in the room… 15% cumulative joint revisions per year.
The Big 4 Orthos sold $15B of total joint implants last year… so why aren’t the Big 4 Orthos focused
A step in the right direction with “handheld” surgical robots.
A step in the right direction. Finally a company is downsizing these giant expensive robots. Think Surgical is miniaturizing robotic
8 steps to identifying and hiring the ideal CEO.
When it comes to hiring a CEO for a startup, I’ve seen many boards make suboptimal choices, often focusing too
Your friends are gaining insights on BoneChat, are you?
Unlock Funding Secrets – Watch episode #5 (1 hr) BoneChat member, Marc Viscogliosi, discusses different types of equity capital funding
Has spine become a fashion industry?
Fact: The spine industry moves so fast that there is no time for clinical studies. Since there is no time
Do you really know your Customer Acquisition Costs ?
Customer Acquisition Cost (CAC) Formula: CAC = Total Marketing and Sales Expenses/ Number of New Customers Acquire Concept: Customer Acquisition Cost (CAC) represents the total cost of acquiring
IPO Sweet Spot: How Orthos can prepare to access the Public Markets.
The public markets may be reopening later this year for orthopedic companies. My guess is that the sweet spot for
Evaluate the System, not just the Job
This article explains why the system is more important than a specific role in your new orthopedic company. The article
The First-Mover Paradox in Orthopedics
If your company is on the bleeding edge of disruptive innovation, history suggests that the odds are against you long
I know the people who have the “small company mindset”.
This is pure pattern recognition. I have watched effective and ineffective people in small ortho companies for decades. Some people