The orthopedic industry is on the forefront of a new frontier in healthcare, driven predominantly by forces around innovation. Emerging technologies that were considered a novel idea a decade ago are now viably connecting the human body with digital health applications. Those technologies are advancing orthopedic device commercialization from the traditional hardware store model to a modern Apple store strategy.
The go-to-market pathway is a long and uncertain road - one that requires multiple perspectives, insight, and strategy. In this article, we will examine innovations in the context of organizational strategy by highlighting some of the current trends in the orthopedic industry, to include current Big Tech and Big Ortho synergies. Additionally, we’ll explore some of the strategies that are driving innovation to market.
Innovation Strategy
“Our innovation focus has also shifted, moving much more aggressively toward enabling technology around the implant, such as robotics, mini robotics, informatics and operating room efficiency. Although the implant will always be at the center of what we do, our goal is to provide a complete ecosystem that is both customer and patient c...
