New thinking is not easy in an established market such as ours in Orthopedics. But new thinking can be obvious once you see it.
Einstein carried his luggage,
Thomas Edison carried his luggage,
and Bill Gates carried his luggage.
Then Bob Plath, a little known Northwest Airlines pilot, put wheels on luggage in 1989 and it changed luggage forever.
Who will be our “Bob Plath” in Orthopedics in the 2020s?