The real R&D inside the Big Orthos

The Big Orthos have realized that they are not very good at R&D, new product development or even innovation for that matter.

So the Big Orthos have learned to outsource their R&D, but not to a single company… but to everyone. 

They outsource their R&D to M&A. 

Yes, its true. The Big Orthos let the startup run all the experiments for them in all sectors (sports, trauma, joints, spine etc).  

In each sector there are at least 15+ startups that get funded and essentially become the R&D laboratory for the big boys.

The Big Orthos sit back and wait for one of these R&D laboratory startups to gain traction, then they snatch them up

No risk. 

No messiness.

No effort.

Just buy up winners.

For more read – Why the Big Orthos don’t need internal innovation.