I have never seen an orthopedic company measure and optimize customer-by-customer analytics.
Orthopedic companies are usually born with a product concept and some built-in surgeon customers (with equity) and some startup capital. The first sales are a given. The first year can be a bit too cosy with built-in customers. Year two they try to find some new customers, and so on. Year three, more territory, and so on.
Scaling the business and building long-term valuation can be an afterthought.
What if an Orthopedic startup thought like a consumer tech startup?
In order to build a high valuati...
