AI, Augmented Reality and Robots are just features, not products.

I am seeing too many Ortho companies promoting their AI, their AR and their robots. Remember that these are just features, not products. That's like going back to Ortho in the 1990's and saying, "Look! We have titanium." What is The Product? and what problem does The Product solve?

It’s just a feature, not a product. That’s Just a Feature (Sean on Startups) It is a popular refrain from skeptics who want to sound intelligent about a new innovation, product or company. On the surface it sounds insightful because it draws a line between a product that stands on its own (“product”) and some...


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