Yes, there are Monopolies in Orthopedics, and they are fantastic!
A few savvy orthopedic companies create a new category or new procedure, that result in zero competition. These are real Monopoly businesses and they typically don't last long. The copy-cats and fast-followers react, or an acquirer buys them and ruins it.
For your career, you want to find a Monopoly early, join them and ride the wave.
The benefits of working in a Monopoly business.
In a Monopoly business, you will be the only solution in your new category.
Surgeons will seek out and find you (pull versus push).
Your Sales/Marketing team will have a tail wind.
Distribution partners will beg to carry your product.
You will dictate pricing (there Is no comparable) without negotiation.
You will have the leverage in all negotiations.
Life is good.
What are some examples of real Monopolies?
Kyphon (kyphoplasty)
MAKO (MAKOplasty, first useable TJR robot)
SpineTech (the first cage)
Ellipse Technologies (remote control implants like MAGEC)
Active Implants (total meniscus replacement to delay TKA)
Trice Medical (dynamic joint diagnosis in Drs office)
Active Protective (Tango, smart airbag...
