Profitable > Unprofitable
You want to work inside a break-even business or profitable business. Unprofitable ortho businesses are under extreme stress and have very few resources for new capital.
AI > Imaging/Nav > Extremities > Robotics > Biologics > Spine > Joints > Trauma
Your company should find a way to work in the AI or Imaging/Nav space today for max growth potential. The other areas have had their disruptive decade and have run their course. The other areas have too many competitors and too much price pressure with the exception of Extremities nearing the end of its golden years.
Software > Hardware
Example: You want to innovate in navigation instead of innovating in robotics, because its the future, because software is nimbler that hardware, because navigation can be agnostic as opposed to robots that are procedure-specific.
Small > Big
You want to work in a small orthopedic company for your career.
Disposable > Reusable
You want to be in the single-use disposable business, not the reusable instrument tray business, for better use of capital, better tracking of inventory, and less manual labor in the field.
Seed > Series A > Series B ...
