What some people recognize as "fearlessness" in a successful company, is really just "persistence".
Tiger at TMC
Recently, I had the opportunity to pay a visit to Treace Medical Concepts (TMC) in sunny northeast Florida. After a full tour, I had the chance to meet with my old friend John Treace, and other leaders onsite.
John Treace, CEO
I was eager to explore the unrivaled practices that TMC is using to transform segments of the Foot & Ankle surgery market.
The offices
First the setup.
TMC came out of nowhere to create the better bunion correction solution with a much lower failure rate. They have become a billion dollar startup from a standing start just a few years ago. (Read my interview with TMC in back 2015 for a glimpse into how it all started.)
So lets get into it... what makes TMC tick?
In no particular order, I found 8 ingredients in the secret sauce that TMC has created.
1/ Focus, Focus, Focus
Treace has created a focused "product first" culture. While they could easily have designed a full bag of 100 foot and ankle products (from halux fusion to total ankles) like many of their competitors, they choose to focus on key unsolved clinical areas in the foot and ...
