If your orthopedic startup company truly stands out, I would like to share a secret marketing weapon with you, but first, your company must fit these three criteria:
A/ You must be a scrappy startup with few resources.
B/ You must have a unique clinical solution (no direct product competitor).
C/ You must at least have a validated product concept, confirming its functionality and market demand through testing and proven customer willingness to pay for it.
If YES to all three, congratulations, you can take advantage of the Startup Marketing Playbook.
This is a secret weapon for startups only.
The Big Orthos cannot do this. They have so many controls and committees reviewing online content that someone in Compliance or Legal eventually says "no".
Here we go!
Your Startup Marketing Playbook.
1/ Set your goals. What do you want to achieve with your Marketing work? Do you want to increase brand awareness, generate leads, or drive traffic to your website? Once you know your goals, you can tailor your content and messaging accordingly.
2/ Identify a single target audience. Who are you trying to reach with your Marketing campaign? Below are two common choices.
A/ Surgeo...
