Don’t take advice from failed companies that don’t know why they are failing.

Rebecca Whitney, President of ZimVie spine. The President of ZimVie Spine, recently conducted a Q&A session with MedTechDive, prompting me to ponder why anyone would take ZimVie's advice seriously?. ZimVie's track record in the spine industry has been nothing short of dismal. It begs the question: are people blind to past performance and terrible execution?

Old African saying : ' Be careful when a naked person offers you a shirt '

To shed light on this matter, let's delve into a quantitative analysis, comparing ZimVie's acquisition costs with the company's current...


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