The End of Networking in Orthopedics: Why It’s Time to Focus on Real Connections

Networking in the orthopedics industry has changed.

People are trying to connect me with… just to connect. People are “liking” posts on LinkedIn thinking that they are connecting. This doesn’t work any longer.

It’s crucial to question the effectiveness of traditional networking methods in orthopedics. Medical conferences are less useful. The rise of social media platforms such as Facebook, Insta and X (Twitter) has dramatically altered how we interact, often diluting the essence of true connectivity. This transformation raises an important question: Is the age-old practice of networking becoming obsolete?

The Illusion of Connections

Traditionally, networking has been a cornerstone of business and professional growth, encouraging individuals to connect and build relationships across industries. However, the modern digital landscape has introduced a paradox; while it is easier than ever to reach out to someone across the globe, these interactions rarely go beyond superficial engagements. The essence of genuine connection is lost in the noise of countless fleeting interactions. We often confuse mere connectivity with meaningful connection, settling for breadth over substance.

The Deterioration of Networking

The current state of networking, particularly in orthopedics, is concerning. It has morphed into a relentless pursuit of accumulating contacts, often for the sake of appearances rather than fostering genuine professional relationships. This approach is heavily promoted by industries that benefit from the perpetuation of this outdated model, including software companies and consultants who thrive on the continued acceptance of networking for networking’s sake.

The Rise of Super Connectors

I am a “super connector” so I understand this deeply.

Contrary to traditional networkers, “super connectors” approach relationships differently. They leverage their social capital to create meaningful connections that are not only beneficial but also sustainable. Super connectors are adept at identifying and engaging with the right people, facilitating valuable exchanges of knowledge, mentorship, and resources. They view connections as opportunities to solve real-world challenges collaboratively, rather than just collecting business cards.

Rethinking Your Approach

To adapt to the changing landscape, professionals in orthopedics and beyond must reconsider their networking strategies. It’s not about abandoning all traditional methods, such as attending conferences or using social media, but rather about being more strategic and intentional with these tools. The focus should shift from merely expanding one’s network to deepening the quality of connections made. This means participating in events and platforms with a clear purpose and fostering interactions that go beyond surface level.

This is one reason that I founded BoneChat for deeper interactions.

Preparing for a New Reality

As the world becomes busier and the noise from social media grows louder, the ability to forge substantial connections will become increasingly valuable. The professionals who master the art of meaningful networking—or super connecting—will find themselves better positioned to navigate this complex environment. They will be able to harness the true power of their connections to advance not only their careers but also contribute positively to their fields.

In conclusion, for those in orthopedics, the shift from traditional networking to super connecting isn’t just beneficial; it’s necessary. As we move forward, embracing this new approach will be crucial for building lasting, impactful relationships in an increasingly digital world.