The First-Mover Paradox in Orthopedics

If your company is on the bleeding edge of disruptive innovation, history suggests that the odds are against you long term and that you need to seek an early liquidity exit.
Historically, first-movers with exciting new technologies struggle. They often struggle to find product-market-fit, struggle with surgeon adoption, struggle with medical training, and struggle with costs and scaling the business, etc.
The pioneers who first break through the technology barrier frequently face ALL of the market development challenges at the same time. By contrast, fast-followers who take the time to watch a...


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