In orthopedics, sales and marketing play distinct yet complementary roles in driving business success.
Historically, there has been tension between sales and marketing. (Read – How Sales & Marketing can work together in Orthopedics.)
Marketing is about creating awareness; it’s the slow, steady process of generating interest and casting a wide net. It relies heavily on imagery, branding, and messaging to build a company’s presence in the market. Marketing sets the stage, ensuring potential customers know who you are and what you offer.
Sales, on the other hand, is all about conversion. It’s a quicker, more direct process focused on turning that interest into action. Sales teams work on building relationships, convincing potential customers to invest in your product. While marketing introduces the product and builds the brand, sales closes the deal by establishing trust and delivering solutions.
In essence, marketing generates the interest and awareness, while sales transforms that interest into committed partnerships and revenue. Both are essential, but they operate on different timelines and with different tools. Marketing is about planting seeds; sales is about harvesting the crop.