The Leverage Problem

Let’s talk about an unpopular topic in orthopedic circles – profitability. Many orthopedic device companies can deliver world-class products that

Run away!

I believe that surgeon-founded/owned orthopedic startups are doomed from the beginning. This belief is based on decades of ortho history.

Moats

Many successful orthopedics companies create moats to give themselves a temporary competitive advantage.  These moats are thought of as “defense”

Two Mindsets.

Mindsets matter Having the right individual with the right mindset onboard at the right time is critical.  If you are

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