I have to voice my opinion.
The majority of orthopedic companies are not innovators. It’s time for someone to say that 90 percent of orthopedic companies are just ordinary.
I challenge you to be remarkable!
Swing for the fences. Be differentiated. Own a monopoly in your niche. Dictate your pricing. Create market pull with your products instead of market push through salespeople. Make investors fight over funding for your innovation. Control your destiny.
Please don’t be that company pursuing incremental changes - a different angle here and a new coating there. You know who I'm talking about. As a recruiter in the ortho space, I get frustrated watching the 90% fail to innovate. That's why I choose to work with the 10% - the innovators taking the risks.
After the COVID disruption, there is no excuse for an orthopedic company to be ordinary. New technology is erupting all around us. Any orthopedic company can exploit these new technology gifts.
Additive manufacturing has brought us a new design paradigm. New implant materials are being invented that can morph into bone. VR surgical training is better, cheaper and can scale globally....
