4 startups that caught lightning in a bottle |

4 startups that caught lightning in a bottle

Very few orthopedic startups ever catch lightning in a bottle.

The vision and formula has to be right and the execution has to be outstanding. The early leaders must put together great products, smooth regulatory clearances, perfect market timing, and perhaps most importantly, they must create market pull.

There is alot to learn from these lightning successes, so let’s take a closer look.

Below are 4 that caught lightning in a bottle.

Treace Medical Concepts – single product focus, exceptional branding, inside ownership, market pull driven by DTC

Makocategory creation, market timing, market pull

Kyphon – category creation and monopoly, branding, IP, insane margins, market pull

Ellipse Technologies – a better mousetrap, monopoly, insane margins, market pull