Listen on your favorite podcatcher or on Spotify or RadioPublic. Spotify – https://podcasters.spotify.com/pod/show/tigerbuford/episodes/45—Navigating-change-in-Orthopedic-Sales-a-deep-dive-with-Stu-Brandon-149-mins-e28krjt RadioPublic – https://radiopublic.com/inside-orthopedics-69aPJD Listen to other episodes […]
The emergence of AI into orthopedics has brought a wave of bold claims and ambitious promises. However, distinguishing genuine advancements
Embarking on a journey through the realm of orthopedic device sales has proven to be an enriching experience for many.
1/ Risk taking. 2/ Speed. 3/ Innovation through Iteration. 4/ The Marketing Playbook. 5/ Hiring. … Your friends are reading
I talk with individuals each week in orthopedics who have contemplated starting a consulting business at one time or another.
Digital Surgery Planning: An Interview with TECHFIT’s Co-founder and CEO Mauricio Toro By Charles Goulding on August 17th, 2023 The combination of
Could Reverse Hips Change the Total Hip Game? (SmarTrak blog) Hip Innovation Technology is betting on its Reverse HRS Hip
If your orthopedic startup company truly stands out, I would like to share a secret marketing weapon with you, but
In our dynamic world of orthopedics, external market financial trends can wield considerable influence on companies. These trends often operate
Stryker launches direct-to-patient marketing campaign for Mako surgical robot (MassDevice) Stryker announced today that it launched a nationwide, direct-to-patient marketing campaign.
In the early years, orthopedic startups grapple with inherent vulnerabilities, even as they nurture a vision for groundbreaking technologies and
Augmedics may have just grabbed the deal of the century. A quick background and three thoughts. Background: Surgalign spent $125M
In the ever-evolving realm of orthopedics, a counterintuitive insight challenges conventional thinking: Owning the most advanced technology or best product
Why is Proprio important? The Proprio Paradigm technology has the potential to revolutionize orthopedic and spine surgery in a number
Orthopedic companies MUST learn financial discipline in order to survive. The easy capital faucet is was turned off forever back
Below are 8 technology based trends in the ortho industry this year. 1/ The rise of robotic surgery: Robotic surgery
In the midst of the ever-evolving orthopedic business, the industry is experiencing a new and unique challenge—finding and hiring the
AI Is Poised to “Revolutionize” Surgery (written by Jim McCartney for the American College of Surgeons) The daily barrage of
In reading about the failure of ViewRay and thought that it was representative of how orthopedics companies have failed in
In this rapidly changing world of orthopedics numbers of industry professionals are expressing their desire for greater control over their
Websites… https://curvafix.com/ https://mvm.com/ CurvaFix raises $39M, announces new CEO (MassDevice) CurvaFix announced today that it closed a $39 million equity
Smart orthopedic startups use metrics to monitor the health of their business. Below are 11 useful metrics that software startups
This is one of the single best business ideas I’ve ever heard. Any orthopedic companies can use this tool. Ortho
Large ortho acquisitions can have a profound impact on employees, as the acquired people navigate through a range of emotions
The orthopedic industry has long been a sought-after field, attracting individuals interested in orthopedic medicine. Many entered the orthopedics industry
Augmedics was first to bring AR to spine back in 2019. The system has now been used on 4,000 patients.
Zavation, a Gemspring Capital Portfolio Company, Acquires CoreLink (press release) Zavation Medical Products, LLC (“Zavation”), an innovative designer and manufacturer
You may have noticed that there are a ton of layoffs happening in Orthopedics. There are more coming. Worried about
Restor3d to acquire Conformis for $2.27 per share (MassDevice) websites: https://www.restor3d.com/ https://www.conformis.com/ This ends the death spiral for Conformis. ConforMIS
(Guest article by Jason Murphy, President/CEO Next Chapter Manufacturing + NXCMED) In the field of orthopedics, additive manufacturing has emerged
Surgalign reached a market cap of $180M in May 2019. They posted $117M in gross sales in 2019. Four years
Some ortho companies face a crucial question as they consider bringing employees back to the office: Should they prioritize individual
1/ Osiris Therapeutics Wikipedia: https://en.wikipedia.org/wiki/Osiris_TherapeuticsCountry: USA | Funding: $95MOsiris Therapeutics is a stem cell company, which focuses on developing and
Today, the Big Orthos are posting record sales, and at the same time record layoffs. I wrote about this strange
Not a completed acquisition yet, but this unsolicited bid from 3D systems for Stratasys is sure to shake things up
Treace Medical Concepts, Inc. PONTE VEDRA, Fla., June 01, 2023 (GLOBE NEWSWIRE) — Treace Medical Concepts, Inc. (“Treace” or the
As an observer of Orthopedic careers, I have noticed intriguing patterns. I’ve witnessed careers that soared to great heights and
I want to introduce the twelve orthopedic leaders who I call the “Wright Mafia”. The “Wright Mafia” comprises of former
Sharing the history of Wright Medical up to the 2000’s. This history will set the table for my next article
What you want from your hiring process… Employees who are resilient, risk taking, honest and transparent. What you are getting
Remote Monitoring using Wearable Technology after Knee Arthroplasty Using a Joint-Specific Wearable Device: A Prospective Cohort Study of 435 patients
I have watched many orthopedic companies create self-imposed difficulties for their business… or headwinds. They obviously don’t create headwinds on
Orthopedic Implant Manufacturer, As a leader in the orthopedic industry, you know the importance of staying up-to-date with the latest
In 1999, a young engineer named John was working at a large medical device company. He was frustrated with the
1/ Is funding of AI-based startups hype or is this the new future ? 2/ Will AI systems based on
Bioventus divests wound business to LifeNet Health (MassDevice) This sale is another sign of the tight financial times. Unprofitable orthopedic
Ortho community, I need your help to make sense of this paradox. There is a financial trend going on that
One of the most underrated aspects of the hiring process is timing. From the perspective of both employers and candidates,
Zimmer Biomet to acquire 3D-printed implant maker Ossis (MassDevice) Zimmer Biomet (NYSE: ZBH)+ announced today that it reached a definitive agreement to
Read also – Early history of 3 Orthopedics giants in the unlikely city of Warsaw Indiana Warsaw, Indiana has earned
The Orthopedics Industry