Trends

The Access Question.

At what point did selling orthopedic products stop being about clinical value and patient outcomes—transforming entirely into a game of

The Ortho Manifesto

Let’s fix orthopedics. Deep down, I’m an optimist, fervently believing that we can elevate orthopedics to new heights. However, our

The future of ortho startups.

I believe that the future of ortho startups will be completely different from what we see today. These companies will

The orthopedics iceberg.

Orthopedics has been good to most of us. We all know that it’s an industry that genuinely helps people. Our

Easy versus Hard

Our orthopedic industry is constantly changing. For early-stage orthopedic companies some things are getting EASIER, but most things are getting

Friction

Friction may be the most underrated concept in creating a sustainable profitable orthopedic business. In a previous “push-versus-pull” article I

The way I see the trends in 2023.

Profitable > Unprofitable You want to work inside a break-even business or profitable business. Unprofitable ortho businesses are under extreme