The rear-view mirror effect
Ever notice how experts nail the past but falter with the future? Most experts are adept at analyzing where we’ve […]
Ever notice how experts nail the past but falter with the future? Most experts are adept at analyzing where we’ve […]
Editorial comment: The rising trend of hip and knee replacements among younger patients, as promoted by experts like Dr. Richard
Let’s talk about another killer app for orthopedic startups, hiring. If you are a small emerging orthopedic company you can
For the first time, Orthopedic companies have access to an abundant pool of talent. This is a real phenomenon caused
CDRH Director Shuren to step down after 15 years Michelle Tarver, deputy director for transformation, will serve as acting director
Going from the first product concept to sales growth and acquisition in an ortho startup can be a long and
Sales pros…. I want your opinion. email me at tiger@tigerbuford.com In our beloved orthopedics sector, the sales cycle seems to
Talking with hundreds of orthopedic company leaders, I often hear that so-and-so is great at managing up and keeps the
When it comes to hiring a CEO for a startup, I’ve seen many boards make suboptimal choices, often focusing too
You aren’t happy at your current employer. Or maybe you just got RIFed. Ok, no problem. You have work to
This is pure pattern recognition. I have watched effective and ineffective people in small ortho companies for decades. Some people
Ortho companies make bad hires every day. Often, the interviewee that they see during the process is not the person
Hiring top talent is the lifeblood of any thriving company, often more critical than sales, product development, or finances. Despite
Former Stimwave CEO, Laura Perryman, gets 6 years in prison for fake device scheme. The case centered on allegations that
In orthopedics, it’s easy to fall into the mindset that success is a zero-sum game, where growth comes at the
As you walk into the Big Ortho building, the eerie silence is impossible to ignore. The usual buzz of conversation
THE HIGH ROAD It is imperative that we uphold the integrity and trust within the orthopedic industry. Recent allegations against
Guest post from Steven Flutie-Davis, the founder of pitch sink. Launching a startup can be a solitary journey, fraught with
Networking in the orthopedics industry has changed. People are trying to connect me with… just to connect. People are “liking”
I am not going to name names in this article, we have all seen this problem first hand. Arrogance is
In the quiet outskirts of the Orthopedic Capital of the World, a powerhouse was stirring. Red Star Contract Mfg., a
Numerous leaders learn a tough lesson about transparency. When they conceal details—like the company’s condition, the reasons behind the CFO’s
Marketing gets a bad rap, but that’s because most marketing in orthopedics is bad. Additionally Marketing and Sales don’t really
You need to wrap your head around this macro trend. Technology is a relentless driver of business efficiency. Companies no
We all dream of perfect timing: finding that perfect new job, joining a hot new orthopedic company at the perfect
This is an acquisition not a merger! Globus lays off Nuvasive employees after merger (MedTechDive) More than 150 positions in
When you’re talking about real innovators—people who actually do really creative, breakthrough work—I think you’re talking about these 5 things:
It’s 100% off if you don’t buy it. Not wanting something is as good as having it. Someone else’s success
In this example, I am going to assume that you are a Product Manager (PM) interviewing at an orthopedic technology
Are you a sales professional who want MORE control and agency over your sales career? Stu has the answer for
The Premise: Fractional work has revolutionized other industries like taxis and food delivery. I believe that fractional work will come
New York is on the brink of potentially outlawing noncompete agreements, a move that would impact approximately one in five
WARNING: Some thinking may be required. Definition: A razor is a rule of logic that suggests the simplest explanation or
In the orthopedics industry, professionals have always relied on their trusted tools and techniques to navigate the challenging waters of
The orthopedics and spine industry is currently witnessing an unprecedented wave of movement of talented people. This significant employee churn
Years ago, I found myself working in at Sulzer Orthopedics which had an environment plagued by low trust. In an
In the competitive world of orthopedic device companies, professionals often find themselves in a waiting game for that elusive promotion
In a recent discussion with ortho leaders, a compelling dilemma emerged that has sparked a profound debate within the orthopedic
On your very first day at a new job, Nassim Taleb offers a rather unconventional piece of advice: write your
I talk with a ton of people who work inside both big and small ortho companies. Sharing a general observation.
When you step inside an orthopedic company, you can instantly sense the unique energy and culture that defines it. It’s
Listen on your favorite podcatcher or on Spotify or RadioPublic. Spotify – https://podcasters.spotify.com/pod/show/tigerbuford/episodes/45—Navigating-change-in-Orthopedic-Sales-a-deep-dive-with-Stu-Brandon-149-mins-e28krjt RadioPublic – https://radiopublic.com/inside-orthopedics-69aPJD Listen to other episodes
Embarking on a journey through the realm of orthopedic device sales has proven to be an enriching experience for many.
I talk with individuals each week in orthopedics who have contemplated starting a consulting business at one time or another.
In the midst of the ever-evolving orthopedic business, the industry is experiencing a new and unique challenge—finding and hiring the
In this rapidly changing world of orthopedics numbers of industry professionals are expressing their desire for greater control over their
Large ortho acquisitions can have a profound impact on employees, as the acquired people navigate through a range of emotions
The orthopedic industry has long been a sought-after field, attracting individuals interested in orthopedic medicine. Many entered the orthopedics industry
You may have noticed that there are a ton of layoffs happening in Orthopedics. There are more coming. Worried about
Some ortho companies face a crucial question as they consider bringing employees back to the office: Should they prioritize individual